Short-Form Video Is Not Magic
Everyone says your business needs short-form video. Reels. TikToks. YouTube Shorts. Vertical video. Talking heads. Trends. Hooks. But just because a video is short does not mean an
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Stop Thinking About Your Podcast as Just a Podcast
It seems like everyone has a podcast. Celebrities have podcasts. Comedians have podcasts. Sports networks have hundreds of them. Your neighbor probably has one. And somewhere along
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Your Logo Is Not Your Brand Identity
When most business owners hear the words “brand identity,” they immediately think about a logo. Maybe they also think about colors, fonts, and the other visual pieces that appe
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Should Your Business Even Be on Social Media Anymore?
If you are not going to manage it, you might as well not have it. That is Luke cutting straight to it early in Episode 11 of Meeting of the (Strong) Minds, and it sets the tone for
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What Even Is Content Marketing Anymore?
If you are posting just to post, that is probably just noise. That is Eric putting it plainly in Episode 10 of Meeting of the (Strong) Minds, and it is the kind of honest observati
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AI in Marketing: The Good, the Bad & the Gray Area
AI is a tool. It is not a replacement for your voice, your thinking, or your connection with your audience. That is the line Eric drew at the end of this month’s episode and
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Local Web Design That Actually Works
If you’re a local business owner, you’ve probably asked the question: Do I really need a website? With social media, Google listings, and constant online noise, it’s
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Email Marketing Isn’t Broken – Our Approach Is
What do spam folders, unsubscribe links, and unread inboxes have in common? They’re the reason email marketing gets a bad reputation – even though it still works when done
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SEO Isn’t a Package: How Search Actually Works in 2026
What do cavemen, Italian restaurants, and 38 open browser tabs have in common? They all help explain why SEO still matters – and why most people misunderstand it. In this epi
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Work Lessons We Didn’t Know We Were Learning
What do a legendary mullet, a keyboard full of exclamation points, and a 20-man wrestling match have in common? They were first “jobs” – and they taught us more about
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