West Virginia: Everyone’s Country Road Leading Home
John Denver wasn’t even from West Virginia, yet his indelible words “Country Roads, Take Me Home…” make him sound like he was a true Mountaineer. His infamous song can be h
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Blog
Short-Form Video Is Not Magic
Everyone says your business needs short-form video. Reels. TikToks. YouTube Shorts. Vertical video. Talking heads. Trends. Hooks. But just because a video is short does not mean an
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Advertising Agencies in Wheeling and Steubenville: The Local Agency Guide
A new crop of agencies have emerged since the last time I wrote a blog with this topic, and today we will find out where they went and who is new on the scene. If your business has
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Stop Thinking About Your Podcast as Just a Podcast
It seems like everyone has a podcast. Celebrities have podcasts. Comedians have podcasts. Sports networks have hundreds of them. Your neighbor probably has one. And somewhere along
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We Got Better at Web Design and Worse at Ranking for It
I took my foot off of the gas and found myself in eighth place. Back in 2018 (or so), I remember my cocky ass was so proud that I was dominating the local website rankings. Eric He
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Nostalgia & Why It Sells
Ever notice all of the throwback ads/ jingles/ jerseys that companies relaunch out of the blue? They re-release a retro logo, in all of its flashy, vectored glory. Your favorite sp
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Your Logo Is Not Your Brand Identity
When most business owners hear the words “brand identity,” they immediately think about a logo. Maybe they also think about colors, fonts, and the other visual pieces that appe
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What 365 Disney Posts Taught Me About Social Media
I wanted to see if I had been at Walt Disney World every day of the year – at some time in my life. I knew I would not be 100% since I avoid the major holidays like Christmas
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The Results May Vary – TikTok, Reels, and Shorts
You would think all short-form videos are the same. The format is the same. The general length is the same. The audience is pretty much the same. And for a marketer, that’s what
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Your Likes Come From Your Community
Everyone is chasing likes, but we should really be chasing friends. I’ve been on Facebook since the day it blew up. The same with Instagram. And also LinkedIn. My generation also
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