Nostalgia Sells blog
by: Jenny Snyder
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July 31, 2026
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Nostalgia & Why It Sells

Ever notice all of the throwback ads/ jingles/ jerseys that companies relaunch out of the blue? They re-release a retro logo, in all of its flashy, vectored glory. Your favorite sp

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Hands giving thumbs up around the words Same 10 Likes
by: Eric Hersey
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July 1, 2026
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Your Likes Come From Your Community

Everyone is chasing likes, but we should really be chasing friends. I’ve been on Facebook since the day it blew up. The same with Instagram. And also LinkedIn. My generation also

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YouTube Is the New Netflix text graphic
by: Eric Hersey
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June 20, 2026
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YouTube Is the New Netflix for Your Brand

As a society, we’ve loved watching TV for quite some time. Whether it was with the family in the early black-and-white days or in the late 90s grabbing a movie from Blockbust

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Human Writing Still Helps graphic with notebook and keyboard
by: Eric Hersey
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June 15, 2026
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Blog For the Story – It Helps

My favorite blogs have never been about winning some keyword search online. Yes, I have written many (all too many) blogs with the intent of helping build up my online profile, aut

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Start the Podcast graphic with cassette tape
by: Eric Hersey
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June 8, 2026
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Just Start the Podcast

I was sitting at a country club in Charleston, West Virginia – slightly awkward, as I often am, and eyeballing the cheesecake on the dessert tray. I was selected to be part o

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Goosebumps, Music, and Marketing: What is Frisson?
by: Jenny Snyder
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May 4, 2026
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Goosebumps, Music, and Marketing

Have you ever gotten goosebumps while you’ve been listening to music? Apparently that’s a thing. It’s a condition called Frisson. According to Wikipedia, “Frisson: (French

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