Category: Marketing

Make Your Emails Feel Like a Canceled Meeting

How Spam Broke Our Inboxes (And Why Email Still Works)

This blog was created by Eric Hersey, with limited assistance by AI (mainly because the CAN-SPAM Act was a bit confusing). Anyone else still have control of their high school or co

Why Your Website “Failed” an SEO Report (And Why That Doesn’t Matter)

This blog was created and written by a human. Typos might have been fixed by AI, but there’s no guarantee. There was nothing quite so frustrating as getting a call from one o

Why “Just Write a Blog” Isn’t an SEO Strategy Anymore

For anyone wondering, this was 100% written by a human. ChatGPT only gets involved to help with some grammar – and usually told “don’t touch anything else”.

Why Keyword Tracking Still Has a Place in Modern SEO

This post was written in Microsoft Word over the course of an afternoon, not in ChatGPT. Yes, this was done by a human – with just a little assistance by AI to cleanup some g

Why Most SEO Advice Is Terrible for Local Businesses

This post was written as if the year was 2010 – by a human. AI was only used for proofreading. As good as search engines are at giving you personalized information, there is

SEO Has Always Been About One Thing

This post was written the old-fashioned way – by a human. No AI was used to generate this content. It’s more important now than ever to actually understand what search engi

Anti-Robot Uprising

“Operator!!!” You’ve all done it. We’ve screamed into the telephone. Please, for the love of God, get me a real person. I mean, we’ve already been for

Think Like a Maximizer

Maximize. If you’ve been on vacation with me, you’ve heard me say “We need to maximize our time, people!” (Insert the kids’ eye-roll – haha!) This doesn’t mea

Social Media Brand Voices That Actually Work

Most brands try to sound friendly online. Some pull it off. Others sound like a clunky AI chatbot that got hit with a thesaurus. Instead of listing every big brand with a marketing